Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
Modesty
Nice time capsule of 1977, with the sinister trail at the end.
Thanks msjadeli!
You’re welcome, Andrea.
I think most of us are old enough to know what a Dorothy Hamill is 🙂 I remember that year so well. Lots of changes for is in and around that time. enjoyed your story a lot.
Thanks granonine. Me too!
Wonderful trip down memory lane as a teen in the ’70’s. I had my own Dorothy Hamill at one point. She’s about to make her debut!
Yes Brenda she seems very excited about being the center of attention. But someone may soon steal the limelight.
I had to read the other comments to understand the haircut, but you captured the teenage girl perfectly.
Thanks Liz!
Full of suspense, and more than a little dread. Well done.
Thanks Sandra!
This was wonderful, Andrea.
Thank you chasing beans!
Yes, Dorothy Hamill lost me too.
But Dr Rancid leapt into life!
Separated only by a common language…😊
I held back from commenting in the hope I would learn a little more from other contributors. I’m glad I did because now I know exactly what’s going on! A great tale with an intriguing open end Andrea .
Too bad it’s written in a code that only those who were teens in the 1970s in the US can decipher!😊. Thanks so much Keith!
I was teen in the 60’s in the UK so that explains it!
Dr Rancid doesn’t sound very nice 🙂
I was a bit confused by “cupping… her new Dorothy Hamill” – I Googled her and she’s a skater?
Its a short haircut with a wedged back. I imagined her primping, by pushing the wedge upwards on the rear-side of her head with her cupped hand, as people do. 😊
You captured 1977 perfectly! Do we want to go back there? Eh, probably not.
Thank you Liz! Yes I think my time travel to 1977 will remain limited to the written word and the occasional movie. 😊
😀 Wise decision!!
I’m glad I read the explanation – I got a bit lost there. I’m guessing anyone called Rancid is not going to be a nice person…
Good guess Iain. Tried to pack too much in one story I guess.
This was wonderful, Andrea. A child of the 70’s, I got each reference (and sported my very own Dorothy Hamill at one time). Not digging Dr. Rancid, however. He gives me the heebie-jeebies…
As intended Dale. It was fun taking a trip down memory lane…
🙂
“Angels, drifting toward Armageddon,” is a wonderful opening line. Unfortunately I’m then lost. Is it a choral concert with a solo, or a skating contest accompanied by a school choir, – and who on earth is Doctor Rancid? I’m lost in a welter of cultural references that I don’t follow.
Sorry for the confusion, Penny. I was working from the picture, this time,and the images it conjured up for me,of junior high choir appearances (this time at a mall, on the second floor, across from a storefront window that reflects the rather vain soloist’s own image back at her.)
A dorothy hamill is a haircut popular in the US in the 70’s. Dr Rancid is the name i gave to the esteemed choir director who is about to start the show. (A somewhat cheesy choir performance)
The story is more of an intro than a finished work for sure. Sorry if it seems jumbled.
Dear Andrea,
I love the Dorothy Hamill. Great image. Oooh, and what a sinister ending. Well done.
Shalom,
Rochelle
Thanks Rochelle! Been a bit busy lately for FF but great to be a part of it this week!
I get that. I’m still sprinting to catch up. We lost my mother in law 2 weeks ago and we’ve been buried in family stuff. Not in a bad way, but you know how it is.
Wow so sorry for your loss Rochelle. Yes it can hit you like a ton of bricks. Which you are then tasked with clearing away. 😬
I absolutely love these two lines: ‘white candles on a layer cake’ and ‘the last man to ever upstage her.’ I am SO CURIOUS – how does he upstage her?! Why?! Does he mean to?! Please continue this story!
Thank you Tara. I guess I’ll have to keep writing and let you know. 😊
I would LOVE to know what happens next so when you do, please send it my way! 🙂
Thank you for asking the question, Tara! I want to know, too.
Okay, now I’m trying to think of what happened in 1977. I loved this line… ‘White candles on a layer cake’. And the haircut… that’s what happened in 1997! My 6 year old daughter, Ashley, had a Dorthy Hamill.
A friend took this photo and I liked it knowing some good stories would come. You can see her work here… https://instaology.com/
Dorothy Hamill won at the Olympics in 1976. Her haircut became all the rage. Meanwhile Star Wars premiered…i recently got a retro rainbow Star Wars Tshirt emblazoned with the date.
Great name, Dr Rancid
Sufficiently malicious, i hope? 😊
And a little slimey too
😊